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  • The Long Tail
    'm Chris Anderson, editor-in-chief of Wired Magazine. The Long Tail, which first appeared in Wired in October 2004 and then became a book, published by Hyperion on July 11, 2006.
  • Ray Ozzie
    Serving as a Chief Technical Officer of Microsoft.
  • BuzzMachine
    JEFF JARVIS blogs about media and news. He is associate professor and director of the interactive journalism program the City University of New York’s new Graduate School of Journalism.
  • Ajaxian
    Because after 10 years, we’re still hand-coding.
  • Scripting News
    Dave Winer
  • Web 2.0 Workgroup
    A network of premium weblogs that write content about the new generation of the Web. Combined, these sites reach a large readership of influential technology and media professionals.
  • Scobleizer
    Came to prominence during his tenure as a technical evangelist at Microsoft. He is also author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.

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« The Futurelab 100 Online Brands | Main | World In 2007: the future of the internet: A discussion with Eric Schmidt, CEO, Google »

John Naisbitt's 11 mindsets of forecasting

  1. While many things change, most things remain constant.
  2. The future is embedded in the present.
  3. Focus on the score of the game.
  4. Understanding how powerfull it is not to be right.
  5. See the future as a picture puzzle.
  6. Don’t get so far ahead of the parade that people don’t know you’re in it.
  7. Resistance to change falls if benefits are real.
  8. Things that we expect to happen always happen more slowly.
  9. You don’t get results by solving problems but by exploiting opportunities.
  10. Don’t add unless you subtract.
  11. Don’t forget the ecology of technology.

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